The Ultimate Guide to Kirkland Signature Toilet Paper: Is It Still a Top Pick?

Have you ever found yourself dusting your bathroom more than cleaning it, or wondering if your go-to bulk buy still holds its value? Kirkland Signature Toilet Paper, Costco’s beloved house brand, has long been a staple for many households due to its affordability and generous sheet count. However, recent conversations among consumers suggest a shift in its perceived quality, prompting a closer look at whether this popular bath tissue truly stands the test of time—and your bathroom expectations. In this comprehensive guide, we’ll delve into everything you need to know, from its core specifications to key selection criteria, and how it stacks up against the competition.

What is Kirkland Signature Toilet Paper? An Overview of the Market

Kirkland Signature Toilet Paper is the private label bath tissue offered by Costco Wholesale, designed to provide members with a high-value option for a household essential. Historically, it has been synonymous with bulk savings and reliable performance. Today, the product typically comes in large packs of 30 rolls, with each roll boasting 380 sheets and a comfortable 2-ply construction [cite: 1, 3, 4, 5 (of concise search results for specifications)]. Each sheet measures a generous 4.5 by 4 inches, often noted for being wider than some competitor sheets [cite: 1 (of concise search results for specifications)]. While Costco maintains the Kirkland Signature brand, the actual manufacturing is handled by various suppliers, with industry giants like Georgia-Pacific and the European company Sofidel often cited as producers [cite: 1, 4 (of concise search for sustainability)]. This multi-supplier approach can sometimes lead to variations in the product over time, a point of discussion among loyal users.

Crucial Criteria When Choosing Toilet Paper: The Kirkland Perspective

Selecting the right toilet paper involves more than just grabbing the biggest pack. Understanding key criteria, especially through the lens of Kirkland Signature, can help you make an informed decision for your home.

Material: Virgin Pulp vs. Recycled & Sustainability

Our Picks for the Best Toilet Paper in 2026 We may earn a commission when you use one of our links to make a purchase.
Num	Product	Action
1	Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
2	Scott ComfortPlus Toilet Paper, 12 Double Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
3	Amazon Basics Soft and Strong 2-Ply Toilet Paper, 6 Ultra Rolls = 24 Regular Rolls, Unscented, 340 Sheet (6 Rolls)
4	Amazon Basics FSC-Certified 2-Ply Septic-Safe Toilet Paper, Soft, 350 Sheets per Roll, 30 Rolls = 185 Regular Rolls
5	Happy Valentines Day Decorations Gifts for Him Her Girls Women Teens, 3 Ply 150 Sheet Funny Toilet Paper Roll, Red Love Heart Tissue Paper, Friends Bathroom Toilet Themed Party Decorations Favors
6	Eco Comfort Pack Bamboo Toilet Paper – 350 Sheets per Roll, 3-Ply Soft & Strong, Plastic-Free Packaging, Septic Safe, Eco Friendly (PREMIUM WHITE, 12 Rolls)
7	Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue
8	Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217), 2-Ply, Elevated Design, White, Individually Wrapped (80 Rolls of 473 Sheets, 37,840 Sheet Total)
9	Quilted Northern Ultra Plush Toilet Paper, 24 Mega Rolls = 96 Regular Rolls, 3X Thicker*, 3 Ply Soft Toilet Tissue
10	Amazon Basics FSC-Certified 2-Ply Septic-Safe Toilet Paper, Soft, 350 Sheets per Roll, 6 Rolls = 37 Regular Rolls

The material composition of toilet paper significantly impacts both its quality and its environmental footprint. Kirkland Signature toilet paper is primarily made from virgin wood fibers, which are sourced largely from ancient Canadian forests [cite: 1, 2, 4 (of concise search for sustainability)]. While this can contribute to a soft and consistent product, it has drawn criticism from environmental organizations. The Natural Resources Defense Council (NRDC), for instance, has given Kirkland Signature an “F” grade for sustainability, highlighting that virgin pulp products have a carbon footprint three times higher than those made from recycled paper [cite: 1, 2 (of concise search for sustainability)].

Despite these concerns, Costco states that its bath tissue is FSC Mix certified [cite: 1, 3 (of concise search for sustainability)]. This certification indicates that the wood pulp used comes from a mix of FSC-certified forests, recycled materials, or controlled wood sources. However, for environmentally conscious consumers, the reliance on virgin fibers from sensitive ecosystems remains a significant drawback. There have also been concerns raised about the potential presence of toxic additives, chlorine bleaching, and BPA contaminants in some conventional toilet papers, though Kirkland Signature is generally unscented and undyed, aiming to reduce such issues [cite: 5 (of concise search for sustainability)].

Softness and Absorbency

The ideal toilet paper strikes a balance between softness for comfort and absorbency for efficiency. Historically, Kirkland Signature toilet paper has been considered a reasonably soft and absorbent option, especially given its bulk pricing. However, recent user feedback suggests a noticeable decline in softness, with some consumers describing it as rougher to the touch than in previous years.

When compared to premium brands like Charmin, Kirkland Signature typically falls short in terms of luxurious softness. While its 2-ply construction offers decent absorbency, some users report needing to use more sheets to achieve the same feeling of cleanliness as with more premium, thicker alternatives [cite: 3 (of concise search for vs charmin)]. This can ironically diminish the perceived value despite the high sheet count per roll.

Strength and Tear Resistance

A strong, tear-resistant toilet paper is crucial for effective cleaning. Kirkland Signature has generally been known for its adequate strength, holding up well during use. Yet, parallel to the softness concerns, some recent reviews point to a decline in durability, with reports of the paper tearing more easily or fraying.

A particularly common and frequently mentioned issue is the problem of “lint” or “paper dust.” Many users find that Kirkland Signature toilet paper produces excessive white dust that settles on bathroom surfaces and can even stick to the skin after use. This lint can detract from the user experience and necessitate more frequent dusting of the bathroom.

Sheet Size and Quantity

One of Kirkland Signature’s enduring strengths is its generous sizing. Each roll contains 380 two-ply sheets, and the individual sheets are a wide 4.5 by 4 inches [cite: 1, 3, 4, 5 (of concise search for specifications)]. This means fewer roll changes and more square footage per package compared to many other brands. The bulk quantity—typically 30 rolls per pack—is designed for high-volume users, such as large families or businesses, offering convenience and reducing the frequency of purchases. This commitment to quantity ensures that you’re well-stocked for extended periods.

Price and Value

For many Costco shoppers, the primary appeal of Kirkland Signature toilet paper lies in its perceived value. It is consistently positioned as a cost-effective alternative to national brands, often offering a significantly lower cost per sheet [cite: 3 (of concise search for vs charmin)]. This can translate to substantial savings over time for households that consume a lot of toilet paper.

However, the recent dip in perceived quality has led some consumers to question this value proposition. If the paper is less soft, less durable, or produces more lint, users might find themselves using more sheets per visit, effectively negating some of the per-sheet cost savings [cite: 3 (of concise search for vs charmin), 5 (of concise search for review)]. The balance between upfront cost savings and long-term satisfaction is a key consideration for today’s buyer.

Kirkland Signature vs. Popular Alternatives: A Detailed Comparison

When it comes to toilet paper, Kirkland Signature often finds itself directly compared to premium brands, most notably Charmin. Let’s break down how they stack up.

While Kirkland Signature often wins on sheer volume and initial cost, Charmin typically takes the lead in softness and absorbency. For those prioritizing luxury and a lint-free experience, Charmin may be worth the extra expense. However, for budget-conscious buyers seeking a decent, albeit perhaps less refined, option in bulk, Kirkland Signature still offers a compelling choice.

Guide to Choosing the Right Toilet Paper for Your Needs

With so many options available, finding the perfect toilet paper can feel like a quest. Here’s how to navigate the choices and determine if Kirkland Signature aligns with your priorities.

Determine Your Usage Needs

Start by considering who will be using the toilet paper and where. Is it for a bustling family home, a quiet office, or a high-traffic commercial establishment? Your environment dictates different priorities. For instance, a household with individuals who have sensitive skin might prioritize softness and absence of irritants, even if it means a higher cost. If you’re managing supplies for a busy office, durability and cost-effectiveness might outweigh plushness. Defining these needs first will significantly narrow down your options.

Read Product Information Carefully

Beyond the brand name, always scrutinize the product details. Check for information on ply count, sheet dimensions, and total square footage. Look for certifications such as FSC (Forest Stewardship Council) or other environmental labels if sustainability is a concern. Pay close attention to recent user reviews, especially for a product like Kirkland Signature, where quality perceptions have reportedly changed. These reviews can offer invaluable real-world insights into current softness, lint production, and potential clogging issues. Information about the manufacturer can also be helpful, though private labels like Kirkland Signature may use multiple suppliers.

Where to Buy

Kirkland Signature toilet paper is primarily available at Costco warehouses and through Costco.com. For members, purchasing directly from Costco often ensures the best bulk pricing. Some third-party retailers, like Walmart.com, may also carry the brand [cite: 1, 3 (of concise search for specifications)]. When buying in large quantities, consider your storage space. Bulk purchases are economical, but only if you have adequate room to keep the extra rolls dry and organized.

Top Considerations for Kirkland Signature Toilet Paper Users Today

For long-time users and potential new buyers alike, several factors specific to Kirkland Signature toilet paper warrant close attention in today’s market.

One significant consideration is whether the cost savings still justify the perceived decline in quality. If users are finding the product less soft, less durable, or experiencing more lint, they may end up using more sheets per visit, which could erode the initial cost advantage. The environmental impact is another crucial point; while the FSC Mix certification suggests some sustainable practices, the NRDC’s “F” rating for its reliance on virgin pulp from ancient forests highlights a significant ecological footprint that many consumers may wish to consider [cite: 1, 2, 4 (of concise search for sustainability)]. Finally, while Kirkland Signature offers an unscented and undyed option, which is often preferred for sensitive skin, the widespread reports of increased roughness and lint could still cause irritation for some individuals.

Important Notes on Using and Storing Toilet Paper

Using toilet paper effectively and storing it properly can enhance hygiene and extend its shelf life. Always use enough sheets to ensure personal cleanliness without excessive waste. Dispose of used toilet paper responsibly in the toilet, ensuring your plumbing system can handle it. While Kirkland Signature is generally labeled as septic safe, recent customer experiences with clogging suggest it’s wise to be cautious, especially if you have older pipes or a delicate septic system [cite: 1 (of concise search for vs charmin), 1 (of concise search for review)].

Store toilet paper in a dry, cool environment to prevent moisture absorption, which can lead to mildew or degradation of the paper’s quality. Keeping it away from direct sunlight and humidity will help maintain its integrity until you’re ready to use it.

Conclusion

Kirkland Signature Toilet Paper has built a reputation on providing bulk value and convenience for Costco members. Its generous sheet count, wider sheets, and competitive pricing remain strong selling points. However, the recent and consistent feedback regarding a decline in softness, increased lint, and even potential clogging issues presents a challenging picture for this once-unquestioned household staple. Additionally, its reliance on virgin pulp raises environmental concerns for those seeking sustainable options.

Ultimately, the “best” toilet paper is subjective and depends on your personal priorities. If maximizing quantity for your dollar is paramount and you’re willing to overlook some of the reported quality dips, Kirkland Signature might still be a viable choice. However, if softness, minimal lint, and strong environmental credentials are at the top of your list, exploring other options or more premium brands may be a better fit. As consumer preferences evolve, will Costco address these quality concerns to restore Kirkland Signature’s standing as a truly top-tier value brand?

Frequently Asked Questions

Is Kirkland Signature Toilet Paper truly septic safe?

Generally, Kirkland Signature toilet paper is labeled as septic safe, designed to break down effectively in most systems. However, some recent customer reviews have indicated issues with clogging, particularly in older plumbing or septic systems. It’s advisable to exercise caution and monitor its performance in your specific setup. [cite: 1 (of concise search for vs charmin), 1 (of concise search for review)]

Why do people complain about lint from Kirkland Signature Toilet Paper?

Many users report that Kirkland Signature toilet paper produces an excessive amount of lint and paper dust. This lint can settle on bathroom surfaces, requiring more frequent cleaning, and some individuals find it can stick to their skin after use. This has become a notable and frequent complaint among consumers.

Has the quality of Kirkland Signature Toilet Paper changed recently?

Yes, a significant number of long-time users have reported a noticeable decline in the quality of Kirkland Signature toilet paper in recent years, particularly since around 2020-2023. These complaints often cite reduced softness, a rougher texture, and decreased durability compared to previous versions of the product.

Who manufactures Kirkland Signature Toilet Paper?

Kirkland Signature toilet paper is not manufactured directly by Costco. Instead, Costco contracts with various suppliers to produce it under their private label. Prominent manufacturers in recent years have included Georgia-Pacific (maker of Angel Soft and Quilted Northern) and the European company Sofidel. [cite: 1, 4 (of concise search for sustainability)]

Is Kirkland Signature Toilet Paper environmentally friendly?

The Natural Resources Defense Council (NRDC) has given Kirkland Signature toilet paper an “F” grade for sustainability. This is primarily because it relies heavily on virgin wood pulp, often sourced from ancient Canadian forests, which has a higher carbon footprint than products made from recycled materials. While it carries an FSC Mix certification, this does not fully address the NRDC’s concerns.